In our previous blog, Kyung de Jong-Dijkman, Salesforce Administrator at Vloeiend IT, wrote about two trends shaping digital transformation in 2023, namely “Doing more with less” and “Total Experience (TX)”. But digitalization is about more than that. Data management is also becoming increasingly important, as is security. In this blog, Kyung zooms in on these trends.

Increasing importance of data management and analysis

In our increasingly digitized world, data management and analytics are becoming more and more important. It remains very elusive for many organizations. Salomé Pouw, Content Marketing Specialist Benelux at Salesforce, calls data the big, pink elephant in the boardroom for a reason: it’s big, pink and present, but we don’t see it. However, that doesn’t make it any less important. If you have your data in order, you can make better decisions and gain competitive advantages. This not only requires the right tools and technologies to manage your data – such as a cloud-based CRM system – but also a solid data strategy. Only if you have a good strategy , as an organization, you can really make optimal use of your data sources to make better decisions.

Cyber ​​security

In addition, IT security is becoming increasingly important. The threat of cyber-attacks is getting bigger and more complex every day and to fight it you need to build and integrate your defenses layer by layer. This means that organizations must implement several layers of security, such as firewalls, anti-malware software, and authentication procedures. Only by integrating these layers can you, as an organization, improve your security and better protect your business environment against cyber-attacks. This integrated approach to cybersecurity will continue to be a major trend in the coming years.

The connection: FILE 365

With FILE 365, you can streamline your information management of your organization while maintaining a high level of security. By integrating Microsoft 365 and Salesforce, files associated with a record in Salesforce can be securely stored in SharePoint and accessed from both platforms. This makes it easier to manage your files and secure them in an easy way. If your Salesforce and Microsoft 365 environments are compliant with the requirements of the well-known ISO and NEN standards, File 365 automatically complies with these standards as well. No other external platforms are used and communication is direct and encrypted between Salesforce and Microsoft 365 cloud platforms.

Interested?

FILE 365 integrates Microsoft 365 and Salesforce. Files associated with a record in Salesforce are stored in SharePoint, but can be accessed from both Salesforce and SharePoint. Open and edit files directly from Salesforce with one click! Interested? Request a demo now without obligation! We’d love to get to know you.